We were asked to do an e-market paper for class. The assignment was to select two websites that both target a certain online customer and provide an analysis of how the two sites responded to the markets they target. What factors account for one website being better than the other?
I chose the online book buyer as my customer and target market, and researched the differences between Amazon.com and Abebooks.com.
The paper was submitted by hand to Professor Boone if you care to read my findings you can obtain a copy from her or send me a request. I also wanted to provide you with a helpful tool for evaluating websites if you are having trouble finding research to validate your thesis. This evaluation sheet was provided to our class by Professor Booone.
http://infoacrs.com/nm/evaluatingwebsites.html
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